10 Must Have Features for a Successful CMS

02 Sep 2024

“The specific features of a Content Management System depend on the specific requirements of your business. However, there are certain features essential for a successful CMS that you must look out for.”

Any website is incomplete without content. And with content arise the need for a way to control the published content. A powerful Content Management System (CMS) enables you to manage the content on your website without requiring any coding knowledge. With proper management of the content, you can enhance the design and functionality of your website. All you need is the right CMS development application according to your business needs and enjoy all the features curated in it.

There are quite a few content management systems readily available in the market and depending on the goals of your business, you can select one over the other. These CMS can vary in regard to the purpose they serve, their architecture, design or features. However, there are some essential features that cannot be ignored while choosing the appropriate CMS for your website. This blog presents a list of 10 must have features for a successful CMS that can help you run your website more efficiently.

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Choosing the Right CMS: Essential Features for Seamless Content Management

The basic function of a CMS is to help users create and manage content proficiently on a website. A feature-packed CMS provides a solid foundation for content management which includes creating, modifying, publishing, and storing content. Here’s a rough guide presenting the must-have features of a CMS so that you can make an informed decision when it comes to selecting, or building one, for your business.

Powerful Content Editor

The most central objective of a CMS is to publish content. A CMS with a powerful content editor can provide in-built formatting options for different fonts, typography, text sizes, bullets, etc. to enrich reading experience. Moreover, they improve further content experience with the options to create paragraphs, headings, and subheadings.

Make sure that your CMS allows you to integrate images, videos, and other media into content. When a good CMS takes care of the formatting of your content, you can focus more on enhancing the quality of your content.

Advanced SEO Tools

A CMS with in-built SEO and metadata management tools can help your website with search engine ranking. Not only such CMS can create URLs with relevant keywords, but it can help with optimization of the content as well. When it becomes difficult to keep track of the latest search engine algorithms, a good CMS can even handle basic optimization on its own.

You can use a content management system to create gripping meta titles and descriptions for each page. This in turn will enable search engines to understand the content of your page and rank it properly.

Robust Security Measures

Robust security measures are of utmost importance for your website to protect your data, and more importantly, your client’s data. CMS that come with security patches, regular updates, permission control, etc. are best at keeping all the data on your website protected from potential threats.

So, before you decide on a CMS for your website development, make sure to take into account the security related parameters. In addition to coming with security patches, your CMS should be designed to allow these patches to be updated without any hassle.

Publishing Tools & Controls

Publishing tools allow you to add images, videos and other elements to your content. You can also see a preview of your content before publishing it. You can easily schedule publishing and update published content with the right content management system.

Publishing controls, on the other hand, prevent users from accidentally publishing incomplete content. Moreover, they also prevent unauthorized publishing of content to your website. You can grant appropriate controls to those whom you want or not want to publish final content on your site.

Analytics & Reporting

Analytics in content allows you to evaluate which content is doing best and plan your content strategy accordingly. You can also track important metrics such as bounce rates, impressions, traffic, sessions, new visitors, conversions and much more.

While selecting a CMS, make sure that it comes with in-built analytics and reporting capabilities for measuring content performance. If not, it should at least support integration with popular analytics tools such as Google Analytics, Semrush, etc.

Integrations Capabilities

Since it is not possible for a CMS to manage every aspect of the business, it’s a desired feature for CMS to have integration capabilities. Your CMS should be able to integrate with third-party software, especially those relating to team collaboration, marketing, customer service (CRM) and ecommerce and social media platforms.

Scalability Features

In favorable conditions, every business is bound to grow which calls the need for scalability. As you anticipate the growth of your business in the coming future, make sure to implement a CMS that can grow with your needs.

A scalable CMS can handle increased traffic and additional content which in turn ensures the smooth functionality and performance of your website.

Multilingual Support

A CMS with multilingual support can cater to global audiences speaking different languages. For an existing international business or those looking forward to taking their business overseas, it is a necessity to get a CMS with multilingual support.

With multilingual features, the content on your website can be displayed in multiple languages without requiring you to actually write it in a different language. With an in-built translation feature, the CMS can edit and display content in any language with complete accuracy.

Responsive Themes

A CMS provides a wide range of themes and templates, and you can select the one that resonates with your brand’s image. While choosing a CMS for your business, make sure that it offers responsive themes. This is quite helpful in clearly representing your website content when opened on mobile phones.

Responsive themes that can be customized according to your business needs are one of the basic features that you should look for in a CMS platform. The theme should not only be responsive for every device but also for every post and page published on your website. Your CMS should also provide you with the ability to download or purchase a theme, in addition to creating one.

Customer Support

Most content management systems, especially the free ones, offer customer support in the form of community forums, tutorial videos, frequently asked questions, etc. For small issues arising with your CMS, these support methods work fine.

However, for serious issues like when your CMS crashes and is not ready to get back up, relying on these support methods is not enough. Either you have an in-house support team who can look into the critical matters and provide the solution. But if that’s also not the case, you must find a CMS platform that offers live customer support.

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Conclusion

You can either get a CMS with all the essential features, or alternatively you can build a custom one that incorporates these, and other features, as required by your business. You can partner with a well-established CMS development company to create such a content management system for your website. With the right CMS development service, you get responsive, scalable, flexible, and SEO-friendly solutions to manage your content and ultimately your website.

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