Top 7 Advantages of OpenCart that Every Online Business Owner Should Know

12 Apr 2018

Are you looking for a scalable, feature-rich, and robust eCommerce platform to launch your online store? Do you want to start an online business, but are unable to choose the best shopping cart software? OpenCart, an easy-to-use yet powerful eCommerce platform, allows you to achieve your online business goals, no matter how small or big. Let's have a look at the top OpenCart advantages that every online business owner should know.

Key Benefits of OpenCart Ecommerce for Retail Business Owners

From easy operation to SEO-friendly design, OpenCart offers a series of advantages, making it highly popular among retail store owners. Through professional OpenCart development, you can get an intuitive and responsive store built for your business and make the most out of it. Here are some major that could effortlessly lead your business on the path to success.

Easy to Operate

You don't have to be a technical expert to operate and update on OpenCart ecommerce online store. One of the major advantages of OpenCart is its user-friendly interface, which makes it easy to operate even for users with minimal technical expertise. Setting up an online store with OpenCart does not require extensive knowledge of programming or web development, making it an accessible option for small business owners or startups.

Moreover, this platform allows you to do unlimited tasks using a single, well-organized admin panel that allows store owners to manage products, customers, orders, and more with ease. It saves your time, and you can focus more on business growth rather than technical issues. Its intuitive dashboard offers real-time insights into store performance, sales analytics, and other essential metrics, enabling store managers to make data-driven decisions quickly.

The simple layout ensures that users can easily navigate through various sections without feeling overwhelmed by unnecessary complexity. Whether it's adding a new product, managing inventory, or processing orders, the platform’s simplicity ensures that store management tasks can be performed without hassle.

Sell Unlimited Products

No matter if you want to sell a few products or unlimited products, this popular eCommerce platform allows you to list countless products in endless categories. Its ability to sell an unlimited number of products makes OpenCart an ideal solution for businesses looking to expand their product offerings over time.

OpenCart supports various categories and subcategories, allowing store owners to organize products efficiently. You can add product descriptions, images, and attributes such as size, color, and material, providing your customers with detailed information. You can also display product reviews, ratings, and comments on any product page. Moreover, the bulk product upload feature can save you significant time when you need to add multiple products at once.

Multi-Store Functionality

OpenCart's multi-store functionality enables business owners to set up and manage as many online stores as they like using a single admin panel. This feature allows you to sell different brands through different stores.

With the multi-store functionality, you can customize each store individually. You can choose the theme of each store and set product prices in a hassle-free manner. This feature is particularly useful for businesses that operate in different niches or markets, as it allows for the management of various storefronts under one roof.

The centralized admin interface helps store owners manage all their operations efficiently. From tracking sales and inventory to managing customer data and marketing strategies, the multi-store functionality reduces the complexity of handling multiple eCommerce sites, making OpenCart an attractive option for businesses that aim to grow across different markets.

Multi-Lingual and Multi-Currency Platform

One of the key advantages of OpenCart is its multi-lingual and multi-currency support, making it suitable for businesses that cater to an international audience. It takes your online business to the global level by allowing you to sell in any language and currency thus improving customer experience & ROI.

With OpenCart, you can easily add multiple languages to your store, allowing customers to browse and shop in their preferred language. The platform also provides support for various currencies, giving customers the ability to view product prices and complete transactions in their local currency. This feature not only enhances the user experience but also increases the likelihood of conversions from international markets.

Additionally, OpenCart offers automatic currency conversion updates through integration with exchange rate services. This ensures that your store's pricing is always accurate, no matter how volatile the currency markets may be. By supporting multiple languages and currencies, OpenCart helps businesses tap into new markets and attract a diverse customer base.

Multiple Payment and Shipping Methods

OpenCart is designed to provide flexibility when it comes to payment and shipping options, offering a wide range of choices for both store owners and customers. This platform comes integrated with various secure payment methods allowing your customers to pay as they like.

You can also easily deliver all orders through renowned shipping methods. With support for numerous payment gateways and shipping methods, OpenCart makes it easy to configure the checkout process to meet the needs of your business and significantly boosts customer satisfaction and retention.

For payments, OpenCart integrates with several payment gateways, including PayPal, Stripe, Authorize.Net, and many others. This allows store owners to offer multiple payment options, which increases the chances of converting potential customers. The platform also supports popular regional payment methods, enabling businesses to cater to local markets with ease.

In terms of shipping, OpenCart allows for the integration of various shipping methods, from standard postal services to express couriers. You can set shipping rates based on factors such as weight, destination, or order total. This flexibility ensures that you can offer a variety of shipping options to your customers, improving the overall shopping experience.

More than 13000 Plugins

The first goal that comes to your mind after a few months of launching your eCommerce website is business expansion. With OpenCart, you can download and install various plugins to boost your online business. OpenCart's rich ecosystem of over 13,000 plugins and extensions provides businesses with the tools they need to customize and enhance their online stores. These plugins cover a wide range of functionalities, from improving website performance to enhancing the customer experience.

With such a vast selection of plugins available, you can easily extend the functionality of your store. Whether you need advanced SEO tools, marketing automation, customer relationship management (CRM) systemscustomer relationship management (CRM) systems, or social media integrations, you can find a plugin that suits your needs. The ability to add new features and functionalities without modifying the core code ensures that you can keep your store up to date with the latest trends in eCommerce technology.

Responsive & SEO-Friendly

In today's mobile-driven world, having a responsive and SEO-friendly website is crucial for the success of any online business. Your OpenCart eCommerce store gives high performance on all devices as this platform is responsive by default.

Also, this SEO-friendly platform helps your website to gain top rankings in Google search results. The combination of responsive design and SEO-friendly features ensures that your OpenCart store not only provides a great user experience but also attracts more organic traffic, ultimately leading to higher sales and conversions.

OpenCart is designed to be fully responsive, ensuring that your store looks and functions well on all devices, from desktops to smartphones and tablets. This responsive design enhances the user experience and ensures that customers can easily browse and shop on your site, regardless of the device they are using.

From an SEO perspective, OpenCart offers several built-in features that help improve your store's visibility in search engine results. The platform allows you to create custom meta tags, titles, and descriptions for each product and page, ensuring that your store is optimized for search engines. Additionally, OpenCart generates SEO-friendly URLs, which further improve your chances of ranking higher in search results.

Hiring the Best OpenCart Development Company

You can enjoy the above-mentioned OpenCart advantages of this popular platform by hiring a top OpenCart development company, SynapseIndia. We hold expertise in offering a wide range of OpenCart ecommerce solutions and services, such as store customization and installation, theme development and integration, module customization, migration to OpenCart, third-party app integration, plugin customization, testing, maintenance & support, etc. Hire our dedicated OpenCart developers to get a visually appealing and successful online store.

Conclusion

OpenCart offers a wealth of features that make it an excellent choice for businesses looking to establish or grow their online presence. Its ease of operation, ability to handle unlimited products, multi-store functionality, extensive plugin ecosystem, and responsive, SEO-friendly design make it a robust and scalable eCommerce platform. Whether you are a small business owner or running a large enterprise, OpenCart provides the tools and flexibility necessary to create a successful online store. Connect with us for the best OpenCart development services and take your business to new horizons.

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