Ultimate Guide To BigCommerce Website Development

20 Sep 2024

For businesses aiming to thrive in this digital era, having an online store is not a choice but a necessity. BigCommerce is a versatile platform that comes with a range of features to build and manage an intuitive website for the success of your business.

With customers’ focus increasing more and more towards online shopping, it becomes necessary for ecommerce businesses to mark their presence online. BigCommerce has emerged as a leading choice for online store development, offering a range of features that cater to businesses of all sizes. The platform provides businesses with powerful tools they can use to create an ecommerce website of their dreams.

Businesses hoping to thrive in the competitive digital marketplace can go for BigCommerce website development on their own or choose to hire BigCommerce development services for a hassle-free creation of their ecommerce website.

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Why Choose BigCommerce for Website Development?

BigCommerce provides a scalable and secure platform for online retailers to create a highly functional website. With multi-channel support and built-in SEO and marketing tools, it offers store owners the ability to manage their stores effortlessly. Moreover, features such as easy-to-use navigation, secure payment gateway integration, and multilingual and multi-currency support make a BigCommerce website friendly for end-users as well.

BigCommerce not only helps with the creation of an ecommerce website but provides businesses with the tools they need to grow their online presence. Features like unlimited products and categories and integrations with popular marketing and advertising platforms are some more reasons to consider BigCommerce for your website development.

Let us have a look at some more reasons why you should consider choosing the BigCommerce website builder platform:

• From startups to large enterprises, BigCommerce is ideal for businesses of all sizes. Moreover, its simple and fast setup process makes it easier for businesses to launch an e-commerce website.
• BigCommerce offers a range of customizable themes to cater to the diverse requirements of different businesses. Other than being customizable, these themes are responsive too, offering an unparalleled experience to mobile shoppers as well.
• To ensure safe transactions on both the retailer and customer side, BigCommerce provides enterprise-grade security features and compliance with various industry standards.
• BigCommerce is designed keeping in mind the growth of your business. As your business expands, BigCommerce can be scaled too to handle the growing amount of data and traffic without making any compromise with the website’s performance.
• With a large suite of built-in SEO tools , BigCommerce allows efficient store optimization for better rankings in the search engine. Moreover, with a range of marketing tools, this platform enables store owners to create effective marketing strategies focused on boosting sales and generating revenue.
• It also comes with detailed analytics and reporting tools to provide valuable insights into the store’s performance. Businesses can track sales, analyze customer behavior, etc. and can make data-driven decisions.
• With its omni-channel support, BigCommerce allows businesses to sell across multiple channels. This is crucial to enhance your reach to the customers and bring more sales.
• Businesses aiming to cater to global audiences can find multiple currencies and languages support on BigCommerce.

Must-Have Features for BigCommerce Store

To provide a smooth experience to the customers browsing your store, there are certain features that must be incorporated into your store. Check out some of the major features that are must-haves for your BigCommerce store.

User-friendly navigation: The users coming to your online store must be able to navigate through it effortlessly. Easy-to-navigate menus and categories complemented by a powerful search tool with filters and suggestions can be the key to offering smooth navigation to your customers.

Mobile optimization: Your ecommerce store must provide a flawless user experience across all devices, including smartphones and tablets. Since more customers prefer to shop via their mobile phones, a responsive store design is not important but essential.

Product description and review: Detailed description with high-quality images and users’ reviews of the products engages customers, making it more likely for them to make a purchase.

Secure payment options: A smooth shopping experience is only complete when it is backed by a secure checkout process. An ecommerce store must offer its users a secure checkout with multiple payment options to enhance their shopping experience.

Customer support: Effective customer support goes a long way in retaining customers. An ecommerce store should offer live support to its customers for a quick resolution to their queries.

Inventory management: To maintain sock levels efficiently without creating possibilities for under or overstocking, the BigCommerce store must have an inventory management feature.

Optimization & analytics tool: SEO capabilities such as the ability to add and edit meta titles and descriptions can help improve search engine rankings for your ecommerce website. Also, the BigCommerce website should integrate marketing and analytics tools to create effective marketing strategies.

Third-party integrations: Third-party integrations with different apps and plugins can extend the functionality of your BigCommerce website.

Getting Started with BigCommerce Website Development

BigCommerce is a powerful ecommerce platform with amazing tools and features for creating and managing ecommerce stores. Retailers of all sizes looking to build and grow their online presence in today's digital landscape can benefit from BigCommerce. If you are also a store owner looking forward to leveraging the potential of this platform, check out this ultimate guide to BigCommerce website development for your business.

1. Create Your BigCommerce Account

To build an ecommerce store on BigCommerce, you first need to create a BigCommerce account. By providing details such as your email address, a password, and basic information about your store, you can easily set up a BigCommerce account. You can create an account under a free trial but to be able to launch your store, you will need to pick a paid plan.

After successfully creating your account, you can enter the BigCommerce platform where you will find an intuitive dashboard. On the dashboard, you will find features like Storefront to customize your website’s appearance, Products to manage your product listings and categories, Orders to track and manage customer orders, and others.

2. Choose and Customize Your Theme

From BigCommerce Theme Marketplace, you can select a theme that accurately aligns with your brand and business goals. You can preview different themes to see how they will look and select the most suitable theme and apply it to your store.

Using the Storefront feature, you can open the theme editor under Theme Manager and navigating to Customize. In the theme editor, you can adjust colors, fonts, and layout settings to match your brand. You can even create custom features and functionality to suit the specific requirements of your business.

3. Set Up Your Online Store

Under the Store Settings, you can set up the name, logo, and contact information of your store. Additional details such as currency settings and tax rules based on your location and business requirements and legal pages such as Privacy Policy, Terms of Service, and Return Policy can also be added to your store during configuration.

The next and very important step in the configuration process will be the addition of products. You can create categories, add products under the categories, and provide detailed descriptions, images, and pricing. Make sure to add products clearly under proper categories to help customers navigate your store easily and also to optimize product titles and descriptions for search engines to improve visibility.

4. Set Up Payment and Shipping

Once you have successfully configured the store, you need to set up payment and shipping options. You can integrate popular payment gateways and digital wallets supported by BigCommerce. If you wish to create a payment method that isn’t available in BigCommerce, the platform even allows you to create a custom payment method.

BigCommerce supports various shipping carriers and methods and depending on your business requirements, you can configure any of the available shipping options.

5. Add Third-Party Integrations

Now to enhance the functionality of your store, you can add third-party integrations with popular applications. BigCommerce supports integrations with email marketing apps, social media platforms, and popular analytics and reporting tools.

Your BigCommerce store can also be integrated with the existing CRM system , ERP system, accounting software, inventory management software, etc. to streamline different processes for operational efficiency.

6. Optimizing for SEO

As your ecommerce store is now almost ready for launch, you need to optimize it for basic SEO. Make sure that each page has unique and relevant meta titles and descriptions and don’t forget to add descriptive alt text to images to improve search engine visibility.

7. Test and Launch Your Site

Testing your BigCommerce website before launch is important to identify any bugs, glitches, or usability issues and resolve them before making it available for the end users. Testing the functionality of your website across different devices and platforms is also necessary to ensure a seamless customer experience. Your testing strategy must include unit testing, integration testing, user acceptance testing, and functionality testing.

Once you are done with the thorough testing of your site, you can launch your store live.

8. Ongoing Maintenance and Optimization

To ensure the optimum performance of your website after the launch, post-deployment maintenance is important. Ongoing maintenance and optimization of BigCommerce website is the key to remaining competitive by making sure that your customers get a flawless shopping experience at all times.

Continuously monitor your site for search engine visibility and keep track of data such as user engagement, conversion rates, retention rates, customer behavior, etc. Keep refining your store on the basis of these metrics and add features and functionalities from time to time so that your website never becomes obsolete.

Hiring a Certified Partner for BigCommerce Website Development

BigCommerce has become one of the most popular eCommerce platforms and it provides a simple and friendly interface that allows businesses to set up their online presence effortlessly. However, to build a store that totally stands out and has every feature important to offer an enhanced customer experience, the role of BigCommerce development services cannot be underestimated.

With the landscape of online shopping changing continuously, BigCommerce is also evolving its features and functionalities. To keep up with the changes and stay competitive in the market, you must be able to make the most of this ecommerce platform.

Partnering with a professional BigCommerce development agency can help you take full advantage of the platform to grow your business. Here’s a brief look at how hiring a certified partner for BigCommerce website development can help you:

A team of BigCommerce experts is assigned to take care of your requirements who are well-versed with all the technical know-how of this platform.

Skilled BigCommerce developers can help you choose the right development plan and strategy for creating your store.

From designing a custom theme for your online store to integrating safe payment gateways they can take care of all your BigCommerce development needs.

Relying on their expertise, the BigCommerce developers can create an online store optimized for visibility and performance.

They can provide smooth integrations with the existing systems and third-party applications for streamlined workflow.

By providing ongoing support and maintenance services, they make sure that no issue arises with your BigCommerce store and even if it does, resolution is provided instantly.

Having a BigCommerce Development Company with rich experience in store development by your side allows you to focus on growing your business. When your head is not filled with the headaches of creating an online website for your business, you can direct your attention to taking your business to a new horizon of success.

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Conclusion

An ecommerce website is not merely a place for businesses to sell their products but provides a platform to connect with their customers. Using a powerful and flexible platform such as BigCommerce to create an ecommerce website empowers businesses to strengthen their brand, offer unique experiences to their shoppers, and earn customer loyalty. It not only allows for the creation of a website but also to manage and maintain it for excellent performance. Choosing the right BigCommerce development company to cater to your website development needs is the first step you can take towards becoming an ecommerce success.

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