100% PURE

A Custom Shopify 2.0 Solution for a Global Beauty Brand ‘100% PURE™’- Case Study

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Overview

An internationally recognized beauty brand, 100% PURE™ is known for its high-quality, clean beauty products. Our work for the client involved the development of a custom Shopify 2.0 theme that incorporates the latest eCommerce features, a sleek mega menu for seamless navigation, an AJAX-powered add-to-cart feature, and a custom cart drawer. A streamlined, user-friendly approach was required to keep users engaged and reduce the steps involved in completing a purchase, aiming to improve conversion rates.

Creating attributes like product swatches, multi-Currency feature, cart motivator, and others to increase engagement and higher satisfaction also formed a major part of this project. Our commitment to detail and quality resulted in a robust, efficient, and user-friendly website that aligns with modern eCommerce standards.

About 100% Pure

100% PURE™ is not just a name but also a promise and a commitment to offering the purest, healthiest beauty products while educating people on the importance of natural, clean beauty. They aim to live with compassion, kindness, and empathy, promote environmental sustainability, and improve the lives of people and animals around the world, all while giving back to the global community.

Project Goal

The project goal was to build, enhance, and maintain the front end of the website, including key pages such as the homepage, product pages, collection pages, and the checkout process. This project focused on refining the user experience and ensuring the website remains visually engaging and high performing. A key requirement was the integration of a range of essential applications to expand the site’s functionality, specifically Edgemesh, a caching and performance-boosting solution, to ensure fast load times and responsiveness of the website.

The project also focused on developing a subscription app for seamless recurring orders, a review app to encourage customer feedback and engagement, multi-currency support, and Shopify’s market feature for international customers. To be designed using Shopify’s 2.0 platform, the website theme needed to incorporate the latest standards and features, including advanced layout options and optimized code.

Our Approach and Solution

Leveraging Shopify’s latest capabilities, we aimed to enhance user experience and streamline navigation. Integrating innovative features to drive engagement, increase conversions, and provide a seamless shopping experience was also a major objective.

Add to Cart with AJAX on Product Grid

The “Add to Cart” (or “Add to Tote”) functionality has been seamlessly integrated into the product listing pages using AJAX to allow customers to add items to their cart directly from the product grid. Upon adding a product, a cart drawer instantly appears, providing a quick summary of cart contents and an easy pathway to checkout or continue browsing. It minimizes page loading times and empowers users to browse and select products with ease. The dynamic update of the cart content via AJAX offers immediate feedback, helping users track their selections in real time. The design allows for increased flexibility in purchasing by enabling shoppers to modify their selections directly within the cart drawer.

Overall Collaboration and Experience

Our partnership with 100% PURE™ was centered on creating a user-focused, high-performance eCommerce experience that aligned with the brand’s standards of quality and purity. Through close collaboration, we were able to capture and translate their unique brand identity into a custom Shopify 2.0 theme. Regular meetings and effective communication allowed us to quickly address emerging challenges and tailor solutions that met both aesthetic and functional requirements.

This collaborative approach enabled us to deliver a website that is not only fast and reliable but also fosters customer loyalty. The result was a partnership that emphasized shared goals, agile responses, and a mutual commitment to excellence.

End Result

The end result was a powerful, intuitive website that reflects 100% PURE™’s brand ethos of simplicity, purity, and quality. The custom Shopify 2.0 theme we developed features a visually clean layout and streamlined navigation and we also provided enhancements to enable customers to browse, add products, and checkout with ease. Ultimately, this project elevated 100% PURE™'s digital presence to reflect modern eCommerce standards, combining beauty with functionality.

The implementation of the custom Shopify 2.0 theme led to an increase in conversion rates, boost in repeat purchases, and reduction in cart abandonment rates, contributing to a 21% rise in overall sales. Our commitment to detail and customer satisfaction ensured a solution that truly supports 100% PURE™’s mission and long-term growth, delivering an exceptional, enjoyable shopping experience that meets diverse customer needs.