Steve Madden

Middleware Solution for Steve Madden to connect Shopify to ERP/WMS/RMA - Case Study

Connect With an Expert

Overview

Steven Madden is an internationally renowned brand in the fashion industry, known for its extensive range of shoes, bags, and accessories. We embarked on a transformative journey to enhance their backend operations and customer satisfaction across diverse markets. This included European countries like Denmark, Netherlands, Sweden, and the UK, Saudi Arabia, and South Africa. The initiative aimed to integrate Shopify with critical third-party systems like ERP (Enterprise Resource Planning), WMS (Warehouse Management Systems), and Returns panels. Let's delve into how this project unfolded and what were its significant impact.

The project was initiated to fulfil the backend requirements of Steven Madden Ltd., with a primary focus on creating middleware to connect Shopify with third-party systems through advanced middleware solutions. The middleware serves as a bridge, facilitating seamless data transfer between various systems and automating processes like order processing, inventory management, and returns handling. Additionally, the project involved the development of REST APIs for data transfer and an admin interface for generating reports and analyzing data.

About Steve Madden

Steven Madden is a globally recognized name in the fashion industry. Operating across multiple countries, including the UK, Sweden, Denmark, USA, South Africa, and the Middle East, Steve Madden is renowned for its commitment to quality and top-notch customer service. With a focus on offering high-quality products at competitive prices, Steve Madden has established itself as a trusted brand in the world of shoes and fashion accessories.

Project Goal

The primary objective of the project was to establish a seamless two-way data synchronization mechanism between Shopify development and third-party systems like ERPs (XL-ENZ), WMS (AdOr, DSV CargoWrite), and Returns panels (ReturnGO). This integration facilitated the exchange of various data types, including orders, products, shipping details, inventory, and returns, ensuring an efficient information flow between systems.

By automating processes and streamlining operations, the project aimed to optimize efficiency, enhance productivity, and improve the overall customer experience. Additionally, the project aimed to provide an admin interface for generating reports and analyzing data, enabling stakeholders to make informed decisions based on real-time insights. Overall, the goal was to create a robust and scalable solution that would meet the client's requirements and drive business growth.

Our Endeavor

Our team of dedicated and experienced developers worked on this project. We developed the solution with the below-mentioned main modules.
Have a look:

Product Synchronization (ERP -> Shopify)

To automate the process of adding and updating products on Shopify, we developed automated connections that can dynamically create Shopify products based on data received from ERP, WMS, and returns panels. This ensured that the product catalogue on Shopify remained updated and accurate without requiring manual intervention. By streamlining the product catalogue workflow, we improved efficiency and eliminated potential errors.

Overall Collaboration and Experience

Our collaboration with Steve Madden was marked by synergy, dedication, and proactive communication. We prioritized understanding their unique business needs and objectives, fostering a collaborative environment where ideas flourished, and solutions were explored together. Regular updates and transparent communication ensured that challenges were addressed promptly, keeping the project on track for timely delivery.

Despite the complexities involved in integrating multiple systems and managing vast amounts of data, our team remained steadfast in delivering a solution that surpassed expectations. Clear milestones and efficient project management ensured that the middleware integration was executed seamlessly, achieving the desired outcomes of enhanced operational efficiency and customer satisfaction.

The End Result

The successful implementation of the middleware solution has significantly transformed Steve Madden's business operations. We automated every critical process and improved data synchronization across systems to optimize backend efficiency, reduce operational costs, and enhance overall service delivery. Looking forward, we are committed to building on this success with our expertise to support Steve Madden's continued growth and success.

Our partnership with Steve Madden exemplifies the power of innovation, collaboration, and dedication to achieving mutual success. We are proud to have delivered a scalable, future-ready solution that not only meets current needs but also positions Steve Madden for sustained growth and excellence in business operations. As we navigate the evolving business landscape together, we remain committed to delivering exceptional value and driving continuous innovation for our clients.