Optimizing SEO Strategy & Lead Generation Campaign for CME4Life in USA

Client Brief

CME4Life offers Continuing Medical Education (CME) for healthcare professionals. They specialize in training programs and review courses for physician assistants. The client approached us to help improve their website’s search engine visibility. They were facing issues with duplicate content, technical SEO errors, decrease in leads, and slow site performance. They also needed paid ads to boost leads for conference signups and product sales.

Our Endeavor

As per our client’s requirements, our team matched the right keywords with each page and updated all meta titles and descriptions to improve search visibility. Then we fixed broken links, duplicate pages, and incorrect canonical (incorrect) tags that were confusing search engines. We corrected multiple H1 tags on over 120 pages and added alt text to more than 1,500 images to help with image search and accessibility.

We also removed outdated events, duplicate content, and empty pages to keep the site clean and user-friendly. Internal linking was improved, sitemap errors were fixed, and HTTPS link issues were resolved. We worked on page speed to make the site load faster and corrected structured data so search engines could read it better. To track performance, we added conversion tracking using Google Tag Manager.

To generate more leads, we also ran paid search and Performance Max (PMAX) campaigns. The client wanted to drive more conference registrations and boost product sales, and this paid effort helped them achieve just that.

• Year on Year overall traffic increased by 25%

• Year on Year overall sessions increased by 16%

• Month over Month engagement rate increased by 70.23%

• Month over Month leads increased by 33.33%

The site is now faster, easier to use, ranks better, and brings in more leads leaving the client happy with the results.

Technology/Platform

Digital Marketing

Industry:

Education