The client wanted a that should be simple, yet catchy. The idea was to have the text in big surrounded by a simple outline of a sofa or a simple sketch of one. Colors should be fairly soothing. The company is not just the normal furniture store where they sell the products off the sales floor but also build it to fit in place perfectly. We created a simple outline sketch of a sofa with some bright colors to give it a young & friendly look. The main idea was to maintain the simplicity of it and at the same time make it attractive to the 25-50 age group people. Most of the people belonging to this age group are into a more permanent home or apartment which they want to furnish.
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